Versed is a clean, solution-driven skincare and makeup brand rooted in dermatologist-tested, vegan, and cruelty-free formulas that are safe for sensitive skin. With a skincare-led, formula-first approach, the brand pairs effective ingredients with makeup and skincare designed to support healthy, natural-looking skin.
At Versed, I supported social content creation, campaign execution, and caption writing across organic and paid channels, translating ingredient education, product benefits, and routine guidance into clear, platform-native storytelling.
Created social-first content and supporting captions designed to educate, engage, and align with Versed’s clear, approachable brand voice.
Contributed to the development of paid social creative designed to support product awareness and campaign messaging across key platforms.
Supported and created TikTok content that aligned with platform trends while maintaining Versed’s educational and ingredient-focused positioning.
Developed content for the Press Restart campaign, which introduced the Advanced Retinol Body Butter while educating consumers on how to incorporate body retinol into existing skincare routines.
Supported the Skin School campaign, an education-forward initiative designed to introduce new product launches while reinforcing skincare fundamentals and ingredient literacy.
