About Me
Lylybeth Arambula
Social Media Manager
Beauty Content Creator
Makeup Artist
Zodiac Sign:
Sagittarius
Movies I would rewatch 100x:
Recent favorite show:
Last place I traveled to:
Mexico City
Hi, I’m Lylybeth Arambula 👋
I’m a Social Media & Content Manager with a background rooted in communications, entertainment, and beauty marketing. I began my career studying Communications with a focus on Entertainment & Tourism at Cal State Fullerton, where I developed a strong foundation in storytelling, audience engagement, and brand communication.
My path into beauty evolved organically, first through hands-on makeup artistry training, then through content creation and social media strategy during the pandemic. What started as creative experimentation quickly became a career focus, leading me to specialize in beauty-focused digital marketing and content performance. In 2024, I further deepened my expertise with an A.A. in Beauty Marketing & Product Development from the Fashion Institute of Design & Merchandising.
Today, I partner with beauty and wellness brands to build thoughtful, trend-aware social strategies that drive growth, community, and cultural relevance. My work blends creative storytelling with data-driven insights, platform-native execution, and a strong understanding of the modern beauty consumer.
Outside of work, I enjoy Pilates, traveling, and spending time with family including my two dogs, Coco and Loki. I’m inspired by experiences that fuel creativity, balance, and perspective, both personally and professionally!