VEGAMOUR is a pioneering hair wellness® brand harnessing plant-based exosomes and advanced hair delivery systems to promote healthy new hair growth. By addressing hair thinning and growth with a holistic, clinically-backed approach, VEGAMOUR fills a crucial gap in the market. Its responsibly sourced topical and nutraceutical products work together to support hair wellness® from the inside out, delivering visible, measurable results. At VEGAMOUR, I led and executed social-first campaigns that blended cultural relevance, creator partnerships, and platform-native storytelling to drive awareness, engagement, and brand trust across launches and key moments.
Drove the launch of the UPLIFT Volumizing Collection, a new styling-focused line designed to deliver lightweight volume, body, and movement, marking a key expansion of the brand’s styling category.
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Generated 665K+ total views across launch-related content
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Achieved 1.62% engagement rate, a 2% increase
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Contributed to 526K+ impressions during launch window
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Supported increased awareness of VEGAMOUR’s expansion into styling products
Introduced the GRO+ Advanced Hair Growth & Density Supplements through elevated, creator-led storytelling designed to build awareness, credibility, and social conversation.
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Generated 13.67M+ total views across launch content
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Achieved 2.21% engagement rate on teaser and BTS assets
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Contributed to above-benchmark awareness metrics during launch window
Sustained momentum and drove demand for GRO: The #1 Prestige Hair Serum, during a key promotional moment.
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Increased average engagement to 2.02% (+102%) during campaign period
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Supported 1.31M+ impressions, a 1,564% lift vs. previous promotional moments
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Reinforced product leadership through high-performing hero content
Led the launch of VEGAMOUR’s jumbo-sized hair serum, translating a size and value-driven product update into a high-performing social moment.
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Generated 313K+ video views (+17%) across launch-related content
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Increased community interaction to 12.2K+ total engagements (+49%)
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Drove 463K+ impressions (+35%) during launch
Produced trend-forward, platform-native content that consistently drove above-benchmark engagement and viral reach.
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Multiple videos reaching 35K–2.5M views
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Increased community interaction to 280K+ engagements and raised average engagement rate to 1.48% (+36%)
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Accelerated audience growth by 20,593 new followers
