Living Proof is a science-driven haircare brand known for its patented technologies and results-backed formulations designed to solve real hair concerns. By bridging advanced hair science with everyday routines, the brand delivers high-performance products rooted in innovation and research.
At Living Proof, I focused on TikTok-first content creation, developing platform-native videos that balanced trend relevance, education, and hands-on tutorials to make hair science approachable and engaging for a social audience.
Air-Dry Styler
Supported launch content through TikTok tutorials and educational videos highlighting ease of use, styling results, and routine integration.
High-Shine Gloss
Created shine-focused demos and educational content showcasing finish, performance, and styling outcomes.
Scalp Care Exfoliator
Developed scalp-focused educational content designed to introduce exfoliation benefits and support product usage through routine-driven storytelling.
Created trend-driven TikTok videos adapted to platform culture while maintaining Living Proof’s science-backed brand voice. Content was designed to support discoverability and cultural relevance while building credibility and trust.
Developed educational content covering a wide range of hair topics, translating technical product benefits and hair science into digestible, audience-friendly storytelling.
Produced tutorial-driven content showcasing product application, styling techniques, and routine integration to help consumers understand how to use products effectively and confidently.
